The FORST “bicchierini” stars of the 7 new TV spots.
Birra FORST’s popular beer glasses are back on TV, starring in 7 new spots.
Cellina von Mannstein, Birra FORST: “Five years ago, we set out to condense the feeling of FORST’s unique, magical world into just a few seconds. The public embraced our messages: nature as the essence of beer, a feeling of tradition and the desire to preserve it, the emphasis on our memorable little glasses. We reached our goals, and now we have set new ones: to further expand our brand recognition and introduce our complete range of 7 products, because many people think that FORST only produces one type of beer. From now on, we want to position the brand as a true expert in the world of beers, and tie it more precisely to the region of South Tyrol, as a local product.
We have planned seven, 15-second shorts, which will air on Rai networks. Each one tells the story of a different FORST specialty beer. Regarding the previous spots, the narrative takes on new elements: in addition to the familiar glasses, we also see people, to represent different moments in which they are used.
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