At the Beer & Food Attraction trade fair, which took place from 15 to 18 February 2020, Birra FORST presented its new FORST 0.0% beer, available throughout Italy from March 2020.

Birra FORST provides a unique taste with the first 0.0% beer from South Tyrol, available throughout the country from March 2020, in 33 cl glass bottles that are both disposable and reusable.

The new alcohol-free beer by FORST was presented at the fair in Rimini at the Birra FORST stand and represents the ideal choice for all those who want to lead a healthy, carefree and responsible lifestyle, without compromising on taste. With its invigorating freshness and its full, balanced flavour boasting pleasant hoppy notes, this new beer will satisfy even the most discerning palates.

Sportive by nature. 100% FORST, 0.0% ALCOOL: this is the slogan accompanying the launch of the new generation of beer with its fresh and modern packaging. Birra FORST and the world of skiing have always been linked by the strong bonds linking nature and sport, the region and its traditions. In this light, at the beginning of the season the South Tyrolean company strengthened its partnership with the FISI (Italian Winter Sports Federation) and its athletes by becoming the Official Ski Beer, creating the “limited edition” FORST 0.0% bottle with a very sporty design resembling an athlete wearing an official racing suit.

As testimony to the special partnership with the FISI, a photo shoot was held at the end of January, on the occasion of the World Cup downhill race in Garmisch-Partenkirchen, together with members of the Azzurri speed team Christof Innerhofer, Peter Fill, Mattia Casse and Cellina von Mannstein of Birra FORST, toasting to this collaboration and future success of the new FORST 0.0% beer.