A special edition beer for the centenary of the Gathering of the Italian Alpine Corps, a partnership that has been consolidated over “100 years of courageous commitment”.
To celebrate the Centenary of the Gathering of the Italian Alpine Corps, the most important event organized by the National Alpine Association (ANA), which this year will be held in Milan from 10 to 12 May, FORST has created a special limited edition can of its FORST Kronen, the most popular choice within the FORST range of beers, with the full and aromatic flavour of South Tyrol. For this important anniversary, FORST Kronen will be available in a personalized 33 cl ‘limited edition’ gold can, with a ‘vintage’ interpretation of the logo and stylized pine trees in the background.
The new product will be distributed on the Centenary event in all the stands, restaurants and across large-scale retail trade. Birra FORST reaffirms itself as the only official beer of the event also in the Milanese capital, continuing the partnership after the 2012 Gathering in Bolzano and the 2018 Gathering in Trento. In addition, Birra FORST will be present in the area in front of the Castello Sforzesco with its characteristic Braugarten, where you can taste FORST beer specialties, with typical dishes from South Tyrol. The partnership between the Alpine Corps and Birra FORST stems from a shared love for their territory, nature, mountains, and also from the commitment to others and to relevant social issues. The renewed agreement with the National Alpine Association, also on the occasion of the centenary in Milan, is evidence of the mutual respect that has bound Birra FORST to the Corps for several years.