From Thursday 17 October, Birra FORST will be present in the city of Merano with a photo exhibition entitled "South Tyrol. Human Territory". This exhibition, which highlights the profound relationship between man and animal, represented in a series of 17 different images, reveals how territory, people and animals are rooted and joint together. For many years, Birra FORST has been...

On Thursday 5 September, the Gerundium Fest Association handed over a cheque for €3,000 to Cellina von Mannstein of Birra FORST. This amount is the first major contribution donated to charity in the run-up to the 1st OktoberFORST. Long-standing friendships often lead to shared concerns and interests, as is the case with the 21st Gerundium Fest, held in the Bergamo...

On Wednesday 28 August, Cellina von Mannstein opened the doors of Birra FORST headquarters in Lagundo (BZ) to the President of the Italian Winter Sports Federation, Flavio Roda. In view of the upcoming winter season, Cellina von Mannstein welcomed Flavio Roda, President of FISI for a visit to Birra FORST headquarters in Lagundo. The terms of collaboration for the 2019-2020...

A special edition beer for the centenary of the Gathering of the Italian Alpine Corps, a partnership that has been consolidated over "100 years of courageous commitment". To celebrate the Centenary of the Gathering of the Italian Alpine Corps, the most important event organized by the National Alpine Association (ANA), which this year will be held in Milan from 10...

For this year's edition of the Christmas Forest, Birra FORST planned and organized a very special gala evening. The customary charity auction, a highlight in the lead up to Christmas for Birra FORST, didn’t disappoint. At the Eastern-inspired nativity scene evening on Thursday, 13 December with more than 100 participants, an impressive sum of €125,200 was collected, which will be...

World-renowned Belgian animal photographer Paul Croes makes a stop at the Birra FORST Pavilion with his 'Studio on Tour'. Animal photographer Paul Croes will be a guest of Birra FORST with his "Studio on Tour", the program that allows him to travel around Europe, stopping off at the most beautiful places and taking wonderful shots of all the various dog...

Prestigious cultural and sporting events have always been a must for Birra FORST. A great interest in cinema and a passion for important events have once again led Birra FORST to join the stars on the Red Carpet in Venice. The logo of the famous South Tyrolean brand will, in fact, be present in some of the areas reserved for...

Birra FORST's popular beer glasses are back on TV, starring in 7 new spots. Cellina von Mannstein, Birra FORST: “Five years ago, we set out to condense the feeling of FORST's unique, magical world into just a few seconds. The public embraced our messages: nature as the essence of beer, a feeling of tradition and the desire to preserve it...

A protocooperation (alliance) between beer and wine was achieved for the first time with Lagrein-Bier. Birra FORST brewed the Lagrein-Bier exclusively for the Merano WineFestival. The media presentation of this special beer took place on 9 and 10 November. Exclusively for accredited journalists, a tasting under the expert guidance of Birra FORST Ambassador Antonio Cesaro and FORST brew master Christian...

Birra FORST renewed its participation in the Audi Chef's Cup Südtirol, the gourmet and lifestyle event that brings together top national and international chefs in Alta Badia from 20 to 25 January, competing in the kitchen and on skis. Leading industry professionals meet to highlight the high quality of Italian products, enhancing local traditions, craftsmanship and the selection of raw...

After the great success of the winter “Quality has always lived here” campaign, FORST Beer moves forward with a spring/summer version. This campaign, which will only appear in print, aims to highlight the beauty of the South Tyrol region in the warmer months. Of course, the beloved FORST beer glasses will take center stage, presented against a backdrop of South...

FORST Beer launches a new communications campaign. The creative concept centers around the brand's positioning: a quality beer that tastes good because it comes from the unspoiled natural environment of South Tyrol. This sets up the payoff: “Quality has always lived here.” The clear protagonists are once again the classic FORST beer glasses, which are displayed against the backdrop of...